Customer service is an art. Experts who truly understand the impact great customer service has on a business are a fantastic resource to provide insightful tips and advice to other business owners.

We’ve listed our favorite quotes from some of the most renowned customer service experts for this article. If we missed something and you have a great customer service quote to share, please tweet us @SpecialtyAnswer.

43 customer service quotes to inspire you

• “Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk away.” ― Marilyn Suttle
  
• “Your most unhappy customers are your greatest source of learning.” ― Bill Gates
• “The ‘U’ goes before ‘ME’ in Customer.” ― Janna Cachola
• “It’s always the first rule of customer service. Make eye contact, smile, say hello. To EVERYONE: your fellow employees, customers, everyone connected with the extended community.” ― George Troy
• “Always think relationship over revenue. Just as your team members are human beings, your customers are, too.” ― Janna Cachola
• “The best advertisement you can have is a happy customer with a big mouth. The worst advertisement you can have is an unhappy customer with a big mouth.” ― Larry Winget
  
• “If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” ― Jeff Bezos
• “The best way to help your consumers with your business is to treat your employees right so they give better customer service, empower them so they can provide faster solutions, and to treat your vendors and partners fairly and with respect so they can continually provide the best product and services to their ability.” ― Kailin Gow
• “Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their complaint.” ― Amber Hurdle
• “In this fast-paced digitally connected world, your competitor is only a WhatsApp message away. Be reachable by every medium possible” ― Bernard Kelvin Clive
• “It’s not the customer’s duty to be loyal to you; it’s your duty to be loyal to your customers. Focus on quality, relevancy, and the BEST customer service possible. Make sure your business is creating a service experience so good that it inspires loyalty.” ― Steve Maraboli
• “The most hurting response you can give to a client is “I tried”.” ― Allan Amanyire
  
• “I have always believed that the way you treat your employees is the way they will treat your customers, and that people flourish when they are praised.” ― Sir Richard Branson
• “The most dangerous customers aren’t your haters; they are the “meh” in the middle, the dissatisfied customers who don’t take the time to complain.” ― Jay Baer
• “I have come to realize that customers love companies that make them feel good about themselves—companies that reflect what they, the customers, believe about themselves. Customers fall in love with the company that says to them, “You are unique. You are great. We are the only ones who can make you feel that way. Fall in love with us and we will continue to make you feel great.” ― J. N. Halm
• “The easiest and most powerful way to increase customer loyalty is really very simple. Make your customers happy.” ― Kevin Stirtz
• “Take good care of your customers and they will take care of your business.” ― Biju Paulose
• “A complaint is a unique opportunity to strengthen the relationship with the client.” ― Kevin Kelly
• “if you are not a fan of great consumer service, then you are not a fan of business, ultimately not making you a fan of money.” ― K. Abernathy
• “The purpose of every business and organization is to get and keep customers.” ― Shep Hyken
  
• “What’s that you say? You want to talk to a real human being in “customer service?” HA HA HA! Press “4” and kiss the rest of your day goodbye.” ― Michael Moore
• “What the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service” ― Fabrizio Moreira
• “Great customer service does not come by chance. It is the result of training and ensuring there are enough assistants to serve the customers.” ― Theo Paphitis
• “Southwest Airlines is successful because the company understands it’s a customer service company. It also happens to be an airline.” ― Harvey Mackay
• “By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.” ― Amy Jo Martin
• “I have connected by phone with customers who have left negative reviews and had a chance to get to know them. Not only was I able to solve their problems, a lot of the customers were so happy with the customer service that they become repeat customers.” ― Chris Gronkowski
• “Customer service is just a day-in, day-out, ongoing, never-ending, unremitting, persevering, compassionate type of activity.” ― Leon Gorman
• “Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you’re marketing your firm to new customers, you better be able to provide them service when they do business with you.” ― Arthur Levitt
• “There is only one boss. The customer.” ― Sam Walton
• “Every company’s greatest assets are its customers, because without customers there is no company.” ― Michael LeBoeuf
• “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” ― Chip R. Bell
• “Customer service is the new marketing.” ― Derek Sivers
  
• “Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day. You can’t expect your employees to exceed the expectations of your customers if you don’t exceed the employees’ expectations of management.” ― Howard Schultz
• “Courteous treatment will make a customer a walking advertisement.” ― James Cash Penney
• “The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.” ― Derek Sivers
• “Don’t find customers for your products, find products for your customers.” ― Seth Godin
• “Customer complaints are the schoolbooks from which we learn.” ― Lou Gerstner
• “You never get a second chance to make a first impression.” ― Will Rogers
• “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” ― Kevin Stirtz
• “Customer service shouldn’t just be a department, it should be the entire company.” ― Tony Hsieh
• “Every great business is built on friendship.” ― James Cash Penney
  
• “A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him.” ― Mahatma Gandhi
• “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” ― Don Porter